Peugeot Experience
Gameplay to turn time into quality time
Emil Frey City Store, Zürich 2022
Client: Blast Off, Peugeot Schweiz
Concept, Art Direction, Installation: Raphael Benz, Nachtlicht
Light, Foot Pedals: Raphael Benz, Nachtlicht
Prototype: Fusion Robot
Tools: Cinema 4D, Unity, Resolume Arena
To present their new global brand appearance in Switzerland to a wide audience, Peugeot Switzerland built a pop-up showroom in Zürich. Nachtlicht was invited to develop an interactive application for the showroom, in order to familiarise visitors with the sentiment to “turn time into quality time”.
Two pedals, a screen and LED strips on the floor invite visitors to take part in the game in pairs. The pedals are pressed, an electric humming is audible and the LEDs form an energy beam towards the screen. This prompts visitors to steer the spherical figures towards the target. But you can only reach the goal in pairs. A metaphorical journey through getting to know each other, friendship, distance and harmony finally ends with the slogan.