HGK Next Generation
Campaign for open house and diploma exhibition at HGK
Academy of Art and Design, Basel 2021
Client: AnDiCo Lab, HGK Basel
Concept, Design, Animation: Raphael Benz
Tools: TouchDesigner, InDesign
I was asked to design the visual identity for the Basel Academy of Art and Design 2021 open house events and diploma exhibition. The work should combine digital and organic textures to appeal to the next generation of students. To this end, I applied various photographs of the campus to a 3D sphere and developed various key motifs in combination with the respective typographic claims.
The brief included various print and digital product executions, including posters, stickers, bags, screen and cinema ads, social media clips, invitation cards and keynotes.
In earlier explorations, I was experimenting with digital approaches for subjects of growth and diversity.